The designer will translate strategic direction into high-quality designs that adhere to established brand identities. This involves developing concepts, whether by hand or using design software, and executing original content by carefully selecting color palettes, typography, imagery, and layout. The position also includes managing the design and upload process for all project materials, adhering to best practices for content management systems. Finally, the designer will leverage trend intelligence and knowledge of historical and current markets to inform their design choices and execute specific classifications effectively.